In June 2014 Ballou PR France and Germany were engaged to raise awareness for the
launch of the iPad stylus Pencil in Germany and France while also building the reputation
of FiftyThree in Europe.
With the limited project time of four months given, Ballou focussed on essentials
such as launch press releases, product sampling, speaker opportunities and media
tours in the respective markets.
Ballou launched FiftyThree successfully in the German and French market throughout tech,
business, design and lifestyle media, including interviews with Wall Street Journal Deutschland,
dpa, LeFigaro, RTL and Venture Village. The feedback from the product tests were great and Ballou
could proudly generate a lot of buzz around the launch. Coverage included the whole bandwidth of
lifestyle and national media (AFP, DIE WELT, Le Figaro, Frankfurter Allgemeine Zeitung, Gala…) to
leading tech outlets (Chip, Computerbild, Gizmodo, Heise, Wall Street Journal).
Mayor pieces of coverage
Speaking slots secured