Launching Estonia based ride-hailing company in London

The Objective Position Taxify as the much needed competition in a market that exploited drivers and overcharged customers
The Campaign After intensive media training for Taxify’s CEO we conducted a 48-hour media and broadcast tour targeting national, business and technology outlets prior to the actual launch. On launch day itself wefollowed up with a media alert andcompelling photography to consumer outlets.
Wrap Up Ballou PR successfully executed a UKconsumer media campaign that drove awareness of the Taxify app’s London launchamong consumers and prospective drivers. Ballou worked closely with Taxify in themonths leading up to the launch, developing and adapting the company’s messaging to the UK’s unique market conditions.
27m Twitter accounts reached
>100 pieces of coverage
300% Increase in rides each day

Launching one of Chinas most exciting e-mobility start-up in the European market

The Objective NIU engaged Ballou in spring 2017 to orchestrate the launch of their brand and new models in France and Germany. Besides creating awareness and desire for NIU’s products, the Chinese tech company aims to become an opinion leader in tech and e-mobility in Europe.
The Campaign In order to successfully introduce NIU to the European market Ballou focuses on product experiences through e-scooter sampling for media and influencers. To strengthen the corporate profile Ballou organises media tours for Joseph Constanty, Director International at NIU, with key media and is currently developing first thought leadership content.
Wrap Up Ballou PR successfully launched NIU in Germany and Europe. With interviews, thought leadership and many product tests, Ballou get NIU into all mayor tech, mobility and national media titles throughout Germany – until today!
Since 2017 Working together
>460 pieces of coverage
4 Product launches

Launching a tool for everyone’s creativity in France and Germany

The Objective In June 2014 Ballou PR France and Germany were engaged to raise awareness for the launch of the iPad stylus Pencil in Germany and France while also building the reputation of FiftyThree in Europe.
The Campaign With the limited project time of four months given, Ballou focussed on essentials such as launch press releases, product sampling, speaker opportunities and media tours in the respective markets.
Wrap Up Ballou launched FiftyThree successfully in the German and French market throughout tech, business, design and lifestyle media, including interviews with Wall Street Journal Deutschland, dpa, LeFigaro, RTL and Venture Village. The feedback from the product tests were great and Ballou could proudly generate a lot of buzz around the launch. Coverage included the whole bandwidth of lifestyle and national media (AFP, DIE WELT, Le Figaro, Frankfurter Allgemeine Zeitung, Gala…) to leading tech outlets (Chip, Computerbild, Gizmodo, Heise, Wall Street Journal).
4 Months campaign
155 Mayor pieces of coverage
3 Speaking slots secured

Position the hidden champion as forerunner against global digital surveillance

The Objective Support OX in raising the CEO’s profile as an open source thought leader with tech and business trades, as well as nationals. The goal of the ongoing campaign is to also raise overall awareness of the benefits of open source software, and for OX’s products, especially within the ISPs community.
The Campaign Ballou crafted a multi-channel PR campaign with a focus on thought leadership, news hijacking, cross-platform content creation, and targeted briefings to bolster OX’s and Rafael Laguna’s reputation in the sector. The Ballou team has reached a point of receiving inbound requests for comment from high-profile media, such as Business Insider and Süddeutsche Zeitung.
Wrap Up Within a year, Ballou Germany secured 98 clippings in National media, tech and business publications including top tier titles such as FAZ, Süddeutsche Zeitung, Focus Online, t3n, and many others.
99 Stories in German business press, nationals and tech media
8 Media briefings and comments
8 Secured bylines

Position Udacity as number one learning platform for tech skills

The Objective Udacity asked Ballou PR to help them promote their brand and their Nanodegrees in the market. Udacity wanted to be recognized as the number one learning platform in Europe and globally.
The Campaign Ballou PR provided test access to tier one journalists – so they could experience the nanodegrees themselves. We organized in person and written interviews to discuss the industry and the need of tech-education. With event support, thought leadership pieces and case studies of partners and – more important – udacity students, we positioned Udacity as the number one expert in the field technology education, self-driving cars, flying cars, data science and much more.
Wrap Up Within a year, Ballou Germany secured 98 clippings in National media, tech and business publications including top tier titles such as FAZ, Süddeutsche Zeitung, Focus Online, t3n, and many others
>520 Pieces of coverage
>754.320.265 Readers reached
>20 Product, nanodegrees and partnerships announced