Seed funding and category creation for a UK cybersecurity and data anonymisation specialist

The Objective

Support Hazy in defining the company’s business model and expertise, alongside raising awareness within the UK media of data anonymisation and ethical data practises.

The Campaign

Ballou crafted a multi-channel campaign with a focus on content creation, targeted media briefings and news hijacking to bolster the CEO and co-founder of Hazy, Harry Keen.

Wrap Up

Ballou secured coverage across a wide range of tech, finance and cybersecurity publications, with flagship national coverage in both The Telegraph and Mashable.

24

Items of coverage

3

Articles in national publications

87m

Total reach

A high-profile content campaign for the founder of a technology merchant bank

The Objective

Ballou works with Victor Basta, founder of Magister Advisors, on a strategic profile raising campaign to showcase the bank’s expertise and position in the market.

The Campaign

We have focused on thought leadership, and have placed multiple bylined articles in the Financial Times as well as authored pieces in TechCrunch, The Times, Venture Beat, Business Insider and more.

Wrap Up

Many of these pieces have generated significant levels of attention and discussion online and have led to follow up pieces or response articles from leading industry figures.

Alongside this high profile content campaign, we have also run a briefing and broadcast campaign, which has seen Victor undertake high-profile briefings and interviews with international news organisations including CNBC and Bloomberg.

36

Pieces of coverage since 2017
(Including 4 bylines in the FT)

12

Articles in national publications

678m

Reach (Unique views per month)

A profile raising, thought leadership-led campaign for Mobile Journey Marketing firm

The Objective

Support Ogury in defining the company’s business model and expertise, alongside raising awareness within the UK media of mobile journey marketing, ethical data practises and the benefits of GDPR for marketers.

The Campaign

Ballou crafted a public relations campaign focussed on content creation, targeted media briefings, data studies, product news announcements and commentary to bolster the profile of Ogury.

Wrap Up

To date, Ballou have secured coverage across a wide range of tech, marketing and national publications, with flagship national coverage in The Financial Times, the Daily Telegraph, City AM,The Drum, Digiday, TechRadar and Computer Weekly.

118

Items of coverage

100

Total reach

6

Items of coverage in national coverage

Launching Estonia based ride-hailing company in London

The Objective

Position Taxify as the much needed competition in a market that exploits drivers and overcharges customers

The Campaign

After intensive media training for Taxify’s CEO we conducted a 48-hour media and broadcast tour targeting national, business and technology outlets prior to the actual launch. On launch day itself wefollowed up with a media alert andcompelling photography to consumer outlets.

Wrap Up

Ballou successfully executed a UKconsumer media campaign that drove awareness of the Taxify app’s London launchamong consumers and prospective drivers. Ballou worked closely with Taxify in themonths leading up to the launch, developing and adapting the company’s messaging to the UK’s unique market conditions.

27m

Twitter accounts reached

>100

pieces of coverage

300%

Increase in rides each day

Launching one of China’s most exciting e-mobility start-ups in the European market

The Objective

NIU engaged Ballou for the launch of its new models in France and Germany. Besides creating awareness of and desire for NIU’s products, the company wanted to become thought leader in e-mobility across Europe.

The Campaign

Ballou focused on a campaign to get media and influencers trying out the NIU scooter.We also organised for Joseph Constanty, Director International at NIU, with key media and drafted thought leadership articles on the key issues and themes around e-mobility.

Wrap Up

The NIU launch in Germany and France was a great success. Ballou secured numerous media interviews, thought leadership articles and
product reviews, getting NIU into all mayor tech, mobility and national titles throughout Germany.

>460

pieces of coverage

4

Product launches

1

IPO

Launching a creativity in France and Germany

The Objective

French and German teams were engaged to raise awareness for the launch of the iPad stylus Pencil in Germany and France while also building the reputation of FiftyThree in Europe.

The Campaign

With the limited project time of four months given, Ballou focussed on essentials such as launch press releases, product sampling, speaker opportunities and media tours in the respective markets.

Wrap Up

Ballou launched FiftyThree successfully in the German and French market hitting the tech, business, design and lifestyle media, including interviews with Wall Street Journal Deutschland, dpa, LeFigaro, RTL and Venture Village. The product reviews were glowing and Ballou generated a lot of buzz around the launch.

4

Month campaign

155

Major pieces of coverage

3

Speaking slots secured

Positioning the hidden champion as frontrunner against global digital surveillance

The Objective

The brief was to support Open-Xchange in raising the CEO’s profile as an open source thought leader in the tech and business trade titles, as well as national media. The goal of the ongoing campaign was also to raise overall awareness of the benefits of open source software and of Open-Xchange’s products, especially within the ISP community.

The Campaign

Ballou crafted a multi-channel PR campaign with a focus on thought leadership, news hijacking, cross-platform content creation and targeted briefings to bolster Open-Xchange’s and Rafael Laguna’s reputation in the sector. The Ballou team reached a point of receiving inbound requests for comment from high-profile media, such as Business Insider and Süddeutsche Zeitung.

Wrap up

Within a year, Ballou secured 99 cuttings in national, tech and business publications in Germany including top tier titles such as FAZ, Süddeutsche Zeitung, Focus Online, t3n, and many others. In the UK, the Ballou team secured 19.8 million opportunities to see.

143

Stories in the UK and German business press,
nationals and tech media

16

Media briefings and comments

9

Byline articles

Position Udacity as number one learning platform for tech skills

The Objective

Udacity asked Ballou to help it promote its brand and their nanodegrees in the market.Udacity wanted to be recognised as the number one learning platform in Europe and globally.

The Campaign

Ballou provided test access to tier one journalists – so they could experience the nanodegrees themselves. It organised in person and written interviews to discuss the industry and the need for tech education. Through event support, thought leadership pieces,partner case studies  and – more importantly – Udacity students, Ballou positioned Udacity as the number one expert in the field of technology education, covering topics such as self-driving cars, flying cars, data science and much more.

Wrap Up

Within a year, Ballou Germany secured 98 cuttings in national media, tech and business publications including top tier titles such as FAZ, Süddeutsche Zeitung, Focus Online, t3n, and many others

>520

Pieces of coverage

>754.320.265

Readers reached

>20

Product, nanodegree and partnership