Magister Advisors
Case Study

About the Company

A high-profile content campaign for the founder of a technology merchant bank.

The Objective

Ballou works with Victor Basta, founder of Magister Advisors, on a strategic profile-raising campaign to showcase the bank’s expertise and position in the market.

The Campaign

We have focused on thought leadership, and have placed multiple bylined articles in the Financial Times as well as authored pieces in TechCrunch, The Times, Venture Beat, Business Insider and more.

Wrap Up

Many of these pieces have generated significant levels of attention and discussion online and have led to follow up pieces or response articles from leading industry figures.

Alongside this high profile content campaign, we have also run a briefing and broadcast campaign, which has seen Victor undertake high-profile briefings and interviews with international news organisations including CNBC and Bloomberg.


Pieces of coverage


Articles in National Publications


Reach (Unique views per month)

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Client Name