Commvault

Das Ziel

For more than 30 years, Commvault has been helping companies around the world manage their data. With the arrival of new market entrants, companies suffer from an aging image that no longer reflects the reality of their activities.

At a time when the demand for digital services is exploding, new ways of consuming data are appearing, and technical infrastructures are evolving, Ballou has helped Commvault modernize its image, highlighting the full range of its skills and the comprehensiveness of its solutions.

Die Kampagne

Ballou has set up a 5-point campaign:

• The creation of opinion and educational content to disseminate Commvault’s expertise.
• Sending press releases when the message is appropriate (product or corporate announcement)
• Inviting journalists to client events in France and the United States to exchange with Commvault teams and their clients.
• A program of regular meetings with journalists on various topics (market, technology, channel) throughout the campaign.
• Ongoing monitoring of subjects on which Commvault has the legitimacy to speak in a reactive manner.

Die Ergebnisse

The press campaign, which lasted five years, firstly confirmed Commvault’s expertise in data management. Secondly, specific work on the products made it possible to understand the change in model, from stand-alone solutions to a technological platform dedicated to data management.

Finally, following the retirement of the company’s founder, we helped the new organisation to introduce the new management team to the media.