Consensys
Position Consensys as a company that empowers individuals to build the future of the web
- 15+ articles secured in two weeks of pitching
- 75% tier-one coverage
- 1 podcast
Das Ziel
Showcase Consensys‘ presence and expertise in France by leveraging insights from its international Web3 and crypto-asset report.
More broadly, position Consensys as a company that empowers individuals to build the future of the web.
Ensure that the market understands the lack of education on Web3 and crypto-asset, especially in France.
Demonstrate the revolution that these technologies represent, especially in a decentralised environment.
Die Kampagne
Consensys selected Ballou to launch its global Web3 and crypto asset report in France.
Ballou’s approach was to spend a significant amount of time tailoring the message specifically for France. The agency developed storytelling that reflected Consensys‘ core business objectives while staying true to the findings of the survey.
In addition, Ballou helped reporters understand the importance of Consensys‘ business and the potential of Web3, especially those who were not initiated, allowing the team to reach a wider range of media.
Die Ergebnisse
Ballou secured over 15 placements in mainstream, business, technology and specialist media. To achieve this, the agency multiplied interactions with key opinion leaders to stay top of mind during a very busy news and event period. The team’s ability to deeply understand Consensys‘ business and objectives allowed them to propose and build customised angles for each target, and in the end, create new relationships for Consensys to capitalise on with publications such as Le Revenu, Libération, BFM Crypto, …