Expedia Group
Demonstrate Expedia Group's expertise and share their vision
- 5 years
- 280 articles
- 70 interviews
Das Ziel
The Expedia Group chose Ballou to increase its visibility in the French B2B travel media in 2015.
The main objective of the campaign was to reduce scepticism about Expedia, demonstrate their expertise and share their vision.
Die Kampagne
To position Expedia at the centre of the media conversation, Ballou’s tactic, in addition to leading a classic corporate campaign, was to strengthen Expedia’s relationships with local and regional media, which are very powerful in France, to show how the company supports the local economy.
During the campaign, Ballou was able to position Expedia as the go-to source for B2B journalists on travel industry advertising trends.
Die Ergebnisse
During 5 years, as we were sharing their vison, Expedia has been identified by journalists as one of the most influent players in the tourism industry in France. Simultaneous campaigns highlighting trends in tourism, new technology tools in the industry, advices and tips for hoteliers or corporate announcements, enabled Expedia to be positioned as one of the journalists main sources for information.