Quitoque
Developing a corporate and product campaign to establish the brand as the leader in the cooking box sector.
- 100+ articles
- 17 clippings per month in average
- 15 Test reviews secured with journalists and influencers
Das Ziel
Ballou was chosen by Quitoque to raise the company’s profile in the French market by developing a corporate and product campaign to establish the brand as the leader in the cooking box sector.
Die Kampagne
Ballou led a BtoC campaign with product testing with key influencers and journalists to raise awareness of Quitoque’s offering and highlight the added value of the service.
Ballou also ran a BtoB campaign to share the expertise and vision of the founders to increase brand awareness and establish the company as a leader in its sector.
Die Ergebnisse
Through a PR campaign that included opinion and educational content, product testing and regular meetings with journalists, Ballou built and strengthened relationships between Quitoque and opinion leaders in the sector in France.
Ballou also consolidated the „Quitoque reflex“ towards journalists by sharing market data, while continuing to differentiate the brand from the competition.
In a highly competitive sector, Quitoque is now well identified by journalists and influencers as one of the main players in the market.