Nomadic Labs
- 90+ pieces of coverage
- 30+ media briefings
- 1 year of collaboration (ongoing)
The Objective
Install Nomadic Labs as the experts of the Tezos blockchain on the French market
Reinforce the awareness of Nomadic Labs in France in generalist media outlets to support their growth and mission to democratise the use of Tezos blockchain
The Campaign
Ballou has kept momentum going securing a growing level of coverage by advising Nomadic Labs on proactive press-worthy stories to push, being able to explain the company’s goal to blockchain-savvy and non-blockchain-savvy opinion leaders. As such, Ballou was able to leverage partners’ leaders profiles and executive team at Nomadic Labs through regular pitching, press release and market event support.
The Results
Within more than 9 months, Ballou has secured more than 90 pieces of coverage in France including many opportunities and regular discussions with top-tier media such as Le Figaro, Le Monde, Les Echos, Coins.fr L'Agefi, France Crypto… without neglecting vertical media important to support Tezos adoption - LSA, L’Equipe, E-marketing, RMC, Stratégies…
