Taxify

Launching Estonia based ride-hailing
company in London
27
million Twitter accounts reached
>100
Pieces of coverage
300
% Increase in rides each day

The Objective

Position Taxify as the much needed competition in a market that exploits drivers and overcharges customers

The Campaign

After intensive media training for Taxify’s CEO we conducted a 48-hour media and broadcast tour targeting national, business and technology outlets prior to the actual launch. On launch day itself wefollowed up with a media alert andcompelling photography to consumer outlets.

The Results

Ballou successfully executed a UKconsumer media campaign that drove awareness of the Taxify app’s London launchamong consumers and prospective drivers. Ballou worked closely with Taxify in themonths leading up to the launch, developing and adapting the company’s messaging to the UK’s unique market conditions.

Sie wollen Ihre Marke ausbauen?

Dann sollten Sie mit einer der besten Tech-PR-Agenturen zusammenarbeiten. Setzen Sie sich noch heute mit uns in Verbindung.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
chevron-down