Trivago

To help Trivago navigate the PR around its IPO.
+7%
increase in share price
on opening day
20+
Interviews secured
with C-level execs
135+
Profile articles secure

The Objective

Ballou was asked to support the PR activities of trivago in the run-up to, during and after its IPO on NASDAQ in December 2016 and to raise trivago’s profile with investors and potential employees in the German, UK and international media.

The Campaign

Ballou helped trivago create a high impact campaign across Europe for its IPO. A team of six consultants in Germany and the UK worked closely with trivago’s communication and legal teams as well as external NASDAQ teams. 
We were able to raise the profile of Trivago’s founders in a post-IPO campaign in Germany and the UK and position them as visionary technology entrepreneurs.

The Results

135+ major pieces of coverage secured within five months of the IPO across UK and Germany. More than 20 interviews secured with leading national, business and technology media.

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Lassen Sie uns sprechen.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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