VanMoof

To launch the high end e-bikes brand
and retail opening in France
22
Pieces of coverage in 3 months, including stories on TV, radio, web and print media
11
Bikes reviewed in only 3 months
6
Interviews, among which 1 TV shooting

The Objective

Ballou was asked to help VanMoof launch in France, cover the opening of the first VanMoof shop in Paris and establish the brand and its products as a key partner in everyday life.

The Campaign

Ballou invited journalists to the shop opening and generated a huge amount of interest and in VanMoof by introducing them to the founders and trialling and reviewing the bikes.

The Results

Thanks to Ballou, VanMoof is now well established among journalists and the public and is one of the main players in ebikes. This created the foundation for a long relationship and Ballou continues to work with VanMoof on communications campaigns projects.

Sie wollen Ihre Marke ausbauen?

Dann sollten Sie mit einer der besten Tech-PR-Agenturen zusammenarbeiten. Setzen Sie sich noch heute mit uns in Verbindung.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
chevron-down