Monday.com
How to set a company apart from its competitors?
- 355 articles
- 18 opinion pieces
- 8 interviews
La objetivo
Raise monday.com’s profile as the leading work OS platform in the crowded DACH enterprise SaaS market and highlight monday.com’s approach to empowering teams to excel in every aspect of their work.
La campaña
Ballou embarked on a campaign consisting of two main pillars: The pre- and IPO-communication flanked by a thought leadership approach. As monday.com hasn’t been active in the DACH market before, Ballou build relationships with key opinion leaders in major national, tech, and business media throughout the whole DACH region and also engaged with correspondents in Israel and US for monday.com’s executive team.
Los resultados
Ballou is working with monday.com since April 2021, successfully positioning thought leadership topics, finance news and product announcements across key vertical media, as well as building C-level profiles.