Taxify
Launching Estonia based ride-hailing company in London
- 27 million Twitter accounts reached
- >100 pieces of coverage
- 300 % Increase in rides each day
La objetivo
Position Taxify as the much needed competition in a market that exploits drivers and overcharges customers
La campaña
After intensive media training for Taxify’s CEO we conducted a 48-hour media and broadcast tour targeting national, business and technology outlets prior to the actual launch. On launch day itself wefollowed up with a media alert andcompelling photography to consumer outlets.
Los resultados
Ballou successfully executed a UKconsumer media campaign that drove awareness of the Taxify app’s London launchamong consumers and prospective drivers. Ballou worked closely with Taxify in themonths leading up to the launch, developing and adapting the company’s messaging to the UK’s unique market conditions.