2150
Launching Fund I: ‘in search of Gigacorns’ with urban sustainability investors
- 20+ Articles
- 286M Audience combined (UMV)
L'Objectif
After launching the urban sustainability VC in 2021, Ballou was retained to deliver an impactful thought leadership and briefing campaign with founder, Christian Hernandez Gallardo.
The aim was to build the profile of the fund and its founders as experts in the urban tech stack.
La Campagne
Ballou has conducted a comprehensive briefing campaign, securing interviews with a wide range of European national outlets.
Through reactive commentary and thought leadership content, Ballou has positioned 2150 and its founders as leading experts in the urban tech stack.
Les Résultats
The team has secured more than 20 articles in major media outlets including TechCrunch, Forbes, The Economist, Business Insider and Reuters. Through corporate announcements, reactive commentary and thought leadership content, the coverage Ballou secured has generated approximately 286 million readers (combined audience).