ABBYY

L'Objectif

ABBYY is a company specialized in Digital Intelligence. Today, it supports more than 5,000 companies in improving and optimizing their processes through Process Intelligence solutions and in digitizing content through its Content Intelligence solutions. ABBYY’s mission is to improve the efficiency, profitability and competitiveness of its client companies as well as their customer experience.

• Increase the awareness of ABBYY on well-being and mainstream topics
• Raise ABBYY share of voice on mainstream, business and generalist media
• Promote ABBYY expertise on Digital Transformation topics 

La Campagne

After identifying the growing importance of topics related to the mental health of French people and the issue of employee well-being, post-lockdown in France, Ballou advised ABBYY to focus its new study on motivation during remote working, the feeling of isolation, but also on how digital technology can support remote employees.

Les Résultats

By opting for an approach that is not opportunistic but more to complement the market discussion around employee motivation and well-being. Ballou succeeded in capturing a strong attraction for the study from the generalist, mainstream and economic media. This approach enabled us to secure 60 articles. Ensuring a very high visibility on the study and on ABBYY.

The attractiveness of the study was also multiplied by the AFP (French Press Agency) dispatch that Ballou secured through a journalist contact with whom we are in regular touch. This opportunity shows the power of a dispatch to the general media in particular. Ballou also secured 1 interview with a Tier 1 IT media (core target of ABBYY) on Solutions Numériques and 1 podcast on Management (Top Tier Management media).