Automic
Building a greater awareness for Automic within the German market.
- 345 pieces of coverage in 3 years
- 25 case studies
L'Objectif
Automic engaged Ballou to build a greater awareness for Automic within the German market.
La Campagne
Ballou wanted to focus on targeting CIO’s and CTO’s with B2B stories pro-actively placed in national media, business and tech publications to spread the word on Automic and its offerings.
Les Résultats
Ballou Germany helped Automic to create a high impact in national media, business and tech publications as well as target verticals such as Retail, Telco, Manufacturing and Financial Services in Germany. A team of two consultants worked closely with Automic. From 2013 to 2017 Ballou PR secured 345 pieces of coverage in outlets such as CIO, Handelsblatt, Computerwoche, E-3, FOCUS, Haufe, IS Report, IT-Director and silicon.de.