Coya (Luko)
Highlighting the company's unique approach of offering fair and transparent insurance products
- 136 mentions overall
- 24 pieces of earned coverage
- 180M Unique visitors, with about 11 million earned unique users
L'Objectif
Our goal was to introduce Coya and its insurance products to its target audience (consumer, lifestyle, pet lovers and business press).
Ballou was therefore brought on board to define and streamline Coya’s messaging and positioning within the DACH market. This meant highlighting the company’s unique approach of offering « fair and transparent insurance products without locking users into annual contracts ».
La Campagne
Throughout the six-month campaign, Ballou advised Coya on the DACH market. We developed a two-pronged approach, one based on business- and industry-oriented thought leadership and a consumer approach that showcased Coya’s products.
The second half of the campaign was very strategic and focused on (future) messaging and positioning as well as the concept of the PR campaign for the merger process – Coya was bought by the French insurance company Luko – including all relevant press materials and timelines.
Les Résultats
As Coya’s agency of choice for the German market, Ballou acted as a multi-dimensional consultant and successfully executed various lifestyle and business campaigns, securing a total of 24 earned pieces with around 11 million unique users. The total coverage we were able to track was 136 mentions with an audience of 180 million. We successfully placed Coya in magazines such as Internet World Business, Finanzwelt, Handelsblatt, Versicherungsbote, Versicherungswirtschaft-heute, Capital and Finance Fwd.