Croquetteland

L'Objectif

Croquetteland is a French online retailer of pet food and accessories. The company was founded in 2000 by two vets.

Faced with an increasingly competitive market, the company wanted to launch a campaign to reinforce its position as an expert and demonstrate its commitment to animal welfare.

La Campagne

Ballou developed a campaign based on four angles:

• The brand’s 20th anniversary, which provided an opportunity to look back at its history and establish its positioning.
• Solidarity actions to demonstrate the brand’s commitment to defending the cause of animals.
• The brand’s expertise, through « advice » and « trends » content.
• The products, by organising the delivery of discovery boxes to a few key journalists and influencers.

Les Résultats

In the 6 months of the campaign, Ballou helped Croquetteland gain media visibility, generating more than 50 articles and 5 interviews.

Thanks to these activities, Croquetteland is now better identified in the face of the many competitors in its market.

The brand now enjoys the image of a company committed to distributing quality products for the well-being of animals.