Riverse
Publicise Riverse, a French startup that aims to democratise the carbon credit market, during its €1.5 million pre-seed funding round.
- 20+ Articles secured in two weeks of pitching
- 8 media briefings
- 1 broadcast on TV
L'Objectif
Publicise Riverse, a French startup that aims to democratise the carbon credit market, during its €1.5 million pre-seed funding round.
Use the announcement to highlight Riverse’s unique value proposition and business outlook, and to address broader industry issues such as ecological transition.
Restore the reputation of the carbon credit market, which has been tarnished by the fraudulent activities of some players, by emphasising the importance of transparency and concrete actions to ensure that the industry can build a virtuous circle.
La Campagne
Prior to the announcement, Ballou carefully crafted Riverse’s messaging to ensure it would resonate with different media segments.
The team also provided media training for the CEO, preparing him to effectively communicate the key messages developed while navigating sensitive issues.
This strategic preparation set the stage for a clearly communicated business positioning.
Les Résultats
Despite the relatively modest size of the round, Ballou managed to attract significant media attention. To achieve this, the agency multiplied interactions with key opinion leaders to stay top of mind during a very busy news and event period.
The team’s ability to understand Riverse’s business and objectives allowed them to propose and build tailored angles for each media segment, in particular reaching across the business, technology, industry and green verticals simultaneously.