Trip.com
Introduce the unknown app in France and Germany to top journalists, in order to raise awareness among potential users and increase user numbers.
- 55 Pieces of coverage within five months
- 10 Top tier media briefings for the launch media tour in France and Germany
- 40+ potentially generated readers on all online media by media coverage
L'Objectif
At the beginning of 2017, Silicon Valley-based tech company Trip.com entered the French and German markets with its AI-based travel app Trip.com. The challenge was to introduce the unknown app in France and Germany to top journalists, in order to raise awareness among potential users and increase user numbers.
La Campagne
Ballou positioned Trip as a new player on the travel app market, which revolutionizes the way apps are providing recommendations due to AI-based, interesting content, and gave Co-Founder and CEO Travis Katz an expert voice on current tourism and technology topics.
Les Résultats
Ballou helped Trip.com to set foot into the French and German market and raised awareness among potential users. The launch media tour helped to touch base with French and German journalist and has been a solid foundation for further campaign steps. For keeping up the momentum a multilayered content and media strategy was the fitting approach to position Trip.com as a go-to-source for travel tips and expertise around current developments in travel tech.