Zefir
Establish Zefir as a credible player, a reference in the property sector, enabling people to sell their property quickly and easily.
- 70 pieces of coverage
- 16 interviews
L'Objectif
Establish Zefir as a credible player, a reference in the property sector, enabling people to sell their property quickly and easily.
Raise public awareness of iBuying, which is still in its infancy in France
Ensure that Zefir becomes an innovative and attractive player in the French PropTech sector.
La Campagne
Ballou has kept the momentum going and secured an increasing level of coverage by advising Zefir on proactive, press-worthy stories to push and being able to explain the company’s aim to transform the property industry. In this way, Ballou has been able to leverage the profile of Zefir’s CEO and co-founder through regular pitching, press releases and quality content that highlights the company’s expertise.
Les Résultats
In 4 months, Ballou has secured 70 articles in France, including many opportunities and regular discussions with top-level media such as Les Echos, Le Monde, TF1, France 2, Frenchweb, BFM Business… without forgetting the vertical media that are important to support Zefir’s project; My Sweet’Immo, Ouest France Immo, Business Immo, La Lettre M2…