• 12 Agencies managed and coordinated by Ballou
  • 30 Million EMEA + UK online readership reached in the first four months
  • 2 Positive reviews in the Evening Standard

The Objective

For Zyxel, the aim of the campaign was to consolidate and standardise communications across 12 EMEA PR agencies, as well as coordinating internal communications between Zyxel HQ and EMEA PR agencies. Integral to this campaign was also developing a crisis communications strategy and managing responses to crises across EMEA.

The Campaign

Ballou coordinated a streamlined internal communications process between Zyxel’s HQ, EMEA marketing team and the 12 PR agencies across EMEA. This has involved providing a media strategy, internal crisis handling handbook, and standardising Zyxel’s messaging on an EMEA wide level.

The Results

Within the first four months of the campaign, Ballou secured coverage across national, tech, channel and business press across the UK and created 53 pieces of content. The corporate messaging document and crisis handbook has ensured Zyxel’s internal team is well-prepared for all media scenarios.

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