Udacity appoints Ballou PR in Germany

Avatar photo Jörn Dunker - 22nd Juin, 2016


Ballou PR can now call the probably most ambitious player in educational tech its very own client: Udacity launched in Germany and is on the mission to create a new approach on online education and bring high-class lectures right to your fingertips. The German Ballou PR office manages the budget for the communication in the DACH-region.

Since April the German office of Ballou PR and the education provider worked together on the entry in the German-speaking markets and planned the launch event at Factory Berlin. As a result international media outlets and press agencies such as dpa, Reuters, DIE ZEIT, Bloomberg, Capital and WIRED attended the event and interviewed Udacity founder Sebastian Thrun. Overall the launch event was a great success with numerous visitors and global coverage.

“We are very satisfied with the collaboration with Ballou PR. We’ve already known the team before and wanted to have a strong partner with a hands-on mentality. Also, the network that Ballou PR provides is excellent”, said Nicolas Dittberner, Country Manager of the DACH-region.

In the future, the communication experts of Ballou PR and Udacity will continue to work together and drive the expansion of the company. Bringing education and digitization to the next level is only one of many goals that the two partners have set their eyes upon.

Udacity was founded by the German Sebastian Thrun in 2012, after he has been lecturing and researching at Stanford University as a Professor for artificial intelligence and machine learning. Before that he was part of Google and involved with the mysterious “Google X”, a creative hub where Google Maps was born and research on self-driving cars was conducted. However, with his own company he wants to renew the landscape of education and introduce “Nanodegrees” which have been created in cooperation with the biggest tech companies around the world in order to equip students for the challenges of the 21st century job market.

We are happy and excited to have such an innovative and ambitious client in our portfolio. Welcome aboard, Udacity!


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