PR in the new telco world
A decade ago, talking to the telco press meant your PR company liaising with a very select, specific group of specialist journalists. The move into unified communications systems means the media sector has widened hugely. At Ballou, we have worked with all the different components of the sector, from carriers to hardware to VOIP, from… Read More
Everything you ever wanted to know about analysts (but were afraid to ask)
You’ve heard the term industry analyst, you know vaguely what they do, you may have even seen one in the wild, but what exactly does an analyst do? Typically, they do one or all of the following; advise end-user technology buyers on strategic purchases (through conversations and paid-for reports), evaluate financial data to track market… Read More
Deep tech – to infinity, and BEYOND!
Deep tech is one of those terms that we’ve all heard and probably throw around knowledgeably without being entirely sure what it actually is. It has undoubtedly become a catch-all, used and abused by the industry to refer to a huge variety of tech innovation. Roughly, we define deep tech as any company that is… Read More
The deadly sins of ecommerce PR
Over the years we’ve worked with companies at the forefront of ecommerce and helped them gain traction and buy-in. We’ve worked on those supplying the back-end of the ecommerce business right through to those creating store fronts, like Shopify, to enhance the customer experience. As a result, we’ve noticed a few common elements that ecommerce… Read More
What’s in a name?
You’ve briefed your PR agency and they’re off, helping you broadcast your message to the world, but you may be feeling a bit uneasy about what on earth all these people are doing. You’ve entered a bewildering world of abbreviations and jargon and job titles that all sound remarkably similar. So, what does everyone do… Read More
Is Your PR Covid Safe?
We’re told continually that coronavirus is going to change fundamentally the way in which we live and work. It’s an anxious time for everyone, and in the midst of it, your PR agency has to work alongside journalists to continue getting your stories out in a timely and seemly manner. How do you know they’re… Read More