How to set a company apart from its competitors? Ballou set up monday.com’s profile as the leading work OS platform in the crowded enterprise SaaS market and highlight monday.com’s approach to empowering teams to excel in every aspect of their work. Ballou is working with monday.com’s since April 2021, successfully positioning thought leadership topics, finance news and product announcements across key vertical media, as well as building C-level profiles.
Ballou helped trivago create a high impact campaign across Europe for its IPO. A team of six consultants in Germany and the UK worked closely with trivago’s communication and legal teams as well as external NASDAQ teams. We were able to raise the profile of Trivago’s founders in a post-IPO campaign in Germany and the UK and position them as visionary technology entrepreneurs. 135+ major pieces of coverage secured within five months of the IPO across UK and Germany. More than 20 interviews secured with leading national, business and technology media.
Thanks to customer surveys and trends analysis gathered from partners and informal meetings with journalists, the Ballou team has succeeded in positioning Treatwell as a true beauty and well-being expert. Alongside a sustained PR campaign, Ballou has established collaborations with influencers to encourage new users to download Treatwell app. The average number of articles published every month has more than doubled. Lifestyle journalists got the reflex to call us directly to get trends from Treatwell. We secured articles in main consumer tech and lifestyle media such as ELLE, Femme Actuelle, GQ, Le Journal des Femmes, etc.
Ballou was hired to raise Red Hat’s brand awareness in the IT, financial, telecoms whilst reaching a broader spectrum of press. Ballou has created a hard-hitting thought leadership & media relations program, which communicates Red Hat’s key messaging across multiple verticals (IT, financial services and telecoms), maintaining a constant stream of qualitative proactive messaging. Through a diversity of angles and format, Ballou was able to secure regular proactive opportunities with tier 1 medias to raise Red Hat’s awareness to a new level and towards a more mainstream decision-maker audience.
