Build your awareness and reputation with audiences that matter
Ballou is a European Public Relations agency specialising in technology companies and venture capital firms.
We've been helping tech companies build their brand visibility and shape their reputations for over two decades.
Fundraising
Whether you’re a company that’s looking to raise, has just raised or a VC that is closing a fund, we know how to maximise media attention for you.
Crisis communication
To best prepare for the worst, we have developed crisis preparation programmes for our clients on both anticipated and real-life crises - ranging from data breaches and regulatory investigations to layoffs, harassment claims and many more.
Entering a new market
We help non-native B2B and B2C brands enter the market. We help them understand the media landscape, customer personas and local regulatory environments.
Product launch
We support businesses in launching B2B or consumer products by earning media coverage that enhances visibility and assists sales. From optimising messaging to organising targeted launch events that catch the attention of journalists and influencers, we select the best promotional channels for our clients’ products and services to support their objectives.
An award-winning public relations agency
-
4
European Agencies (London / Paris / Berlin / Barcelona)
-
+800
tech companies supported
-
+1000
European PR campaigns
About Us
Ballou is an international PR agency specialising in technology and venture capital. We work with clients to understand their industry and target market, recognise their challenges, and offer tailored PR strategies that will contribute to their business goals.
How we measure success?
We measure campaigns in a way that is aligned with each clients’ goals and reporting needs. This can include:
- Measuring the quality of media articles and target readers
- Measuring messaging tone, keywords and phrases in media coverage
- Competitor analysis to evaluate and improve your influence
How do you organise a PR campaign?
You will have a dedicated team that is matched to the requirements of the campaign who you will speak to on regular catch-up calls. You will also have permanent access to an online dashboard that lists all campaign activity and we provide you with detailed reporting which analyses successes and key learnings.
What makes an international campaign successful?
There are multiple factors that make an international campaign successful. One factor is our ability to develop key messaging centrally, then localise it for relevant outreach in each country. We also contextualise our clients’ key messages into a broader context, leveraging local news and events. Finally, we centrally manage the agency network from a single point of contact.
These companies trust us with their reputations
Case Studies
Trivago’s IPO - Initial public offering
Objective
Ballou's UK and German offices were retained by Trivago in early 2016 to support its European PR activities throughout its IPO on NASDAQ.
Alongside a US partner, Ballou's account team worked directly with Trivago's CEO and CFO. Ballou's account lead was on the ground at the NASDAQ in New York, working alongside Trivago's senior team and managing over 20 interviews with the founder and CEO.
Results
An exceptionally successful day with widely positive coverage of the listing as well as broader messaging on the increasing importance of the European technology ecosystem.
- 7% increase in share price on opening day
- 20 interviews for C-Level executives
- 135 profile pieces
Waze
Objective
Position Waze’s new business model, based on advertising, and reassure users that the tool will remain free with a smooth user experience.
Campaign
- 100 articles across Business, marketing, technology, and generalist media.
- 20 interviews, including television, radio, print, and online publications.
- 2 TV reports organized for M6 (in Paris) and Canal+ (in Tel Aviv).
Outcome
No user loss due to advertisements.
On the contrary, at the beginning of the year, Waze registered 1.5 million active users, which more than doubled by the end of the year (approximately 3 million users).
Vinci Energies
Objective
Ballou was ehired to develop VINCI Energies’ reputation as a partner in digital and energy transformation, ecological transition in France, and to establish the brand as a key player in smart cities. Promoting VINCI Energies' innovation and open innovation policies as a key differentiator was also a priority.
Campaign
- 55 interviews with key media outlets (Les Echos, City Mag, JDN, Le Figaro, L’Usine Digitale...)
- 250 articles published in 3 years.
Outcome
Increase of Brand awareness for VINCI Energies and Yves Meignie, its CEO.
Better understanding of the organization's vision and value proposition, especially compared to VINCI.
Redhat
Objective
Ballou was selected to:
- Increase Red Hat's visibility in the IT, finance, and telecommunications sectors while reaching a broader spectrum of the press,
- Position Red Hat as the leading open-source platform and hybrid cloud powered by Kubernetes in customers' minds across various verticals,
- Elevate the conversation around Open Source and its culture/principles such as Open Management by positioning Red Hat's spokespeople as visionary evangelists.
Campaign
- Average of 30 earned coverage per quarter,
- 5 TV appearances,
- 40 interviews, including 6 with national daily press (Les Echos, Le Figaro...)
Outcome
Through a diversity of angles and formats, Ballou secured regular proactive opportunities with key media outlets, elevating Red Hat to a higher level to reach a broader audience of decision-makers.
NIU
Objective
Niu chose Ballou to launch its range of electric scooters. Beyond promoting their arrival in France, the PR campaign aimed to position NIU as a key player in the European mobility sector.
Campaign
- 460 articles
- 4 eventful product launches
- 30 interviews
- 1 IPO
Outcome
The launch of NIU in France was a great success with approximately 500 articles in mainstream and specialized media, including television coverage.
For the launches in the UK and Germany, the electric scooter manufacturer relied on our offices in London and Berlin.
Today, NIU is recognized as a key player in France, and it's quite common to spot their scooters on the streets of Paris.
Cloudflare
Objective
Cloudflare engaged Ballou to publicize its establishment in France and the hiring of a local team. Subsequently, the agency was tasked with raising awareness of the company's expertise by positioning the French Managing Director on issues relating to internet security and performance, while continuing to communicate around the launch of each new offer.
Campaign
- 300 articles
- 30 interviews
- 5 TV and radio broadcasts
Outcome
Over the past 3 years, Ballou has been working daily with Cloudflare to enhance its visibility in France. Thanks to a campaign based on expertise, we consistently secure interviews and appearances in specialized media (Le Mag IT, Silicon, IT For Business, etc.) as well as high-audience economic and general media outlets (Le Figaro, Journal du Net, Europe 1, BFM TV, etc.). The data (barometers, surveys, rankings, etc.) shared by Cloudflare ensures our regular mentions.