About the Campaign
To raise international awareness for online retailers’ best tool for online advertisement
campaign across all offices
pieces of coverage
pieces on data stories
Twenga Solutions asked Ballou to help raise its company profile and become a leader in the ad tech industry as well as inform the right audiences about its new products.
Ballou PR developed and managed Twenga’s funding announcement and targeted key media in the ad tech, ecommerce and business sectors. Once the media plan and the press kit were established, Ballou coordinated and managed the news distribution across the UK, France and Germany.
Advice-led bylines, secured by Ballou, focussed on ad tech issues placed the company as a leader in the ad tech industry. A series of profile pieces for key spokespeople at Twenga raised the company profile and spread the word about their product offering.
A team of three consultants for each of the Ballou PR offices achieved overall 98 pieces of coverage in 12 months including coverage in national media in France, Germany and Great Britain in Les Echos, DIE WELT, t3n, W&V and an interview with Bloomberg.