Ballou is a pan-European tech PR agency. We help tech companies connect meaningfully with the audiences that matter.
With offices across UK, France and Germany, Ballou has grown to become one of Europe’s top tech PR firms, delivering expert campaigns for the world’s leading technology companies and venture capital firms.
We will support you at both the strategic and tactical layer of your communications challenges, helping to build your brand, promote your products/services and tell your stories across earned, digital and social media.
We work with clients who might be early in their communications journey, as well as organisations that have established comms teams looking for new thinking or a new approach.
Our value goes beyond media coverage, with a full suite of services structured around three key practice areas:
As a full service tech communications agency we help organisations and venture capital funds define, protect and grow their company reputation. We advise influential organisations on staying agile, shaping public policy, navigating critical issues and engaging key stakeholders, for both B2B and B2C. Effective strategic communications counsel and execution are vital to continued company growth and evolution.
Specialists deeply embedded in the European tech ecosystem
We work with b2b technology businesses, b2c businesses and venture capital funds facing corporate communications challenges.
We work primarily with companies at late stage fundraising, often just pre- or recently post-IPO. We have capital markets experience both in the UK and US. We occasionally work with earlier stage startups or first-time funds who have a particularly compelling story to tell, or where our expertise dovetails with the company’s strategic goals.
We offer a full range of tech PR services
We can operate on both strategic and tactical levels and can offer a full range of services, across corporate and strategic, product and technical, and executive communications.
Corporate and strategic communications
We will develop company messaging and storytelling to help organisations tell their growth story, communicate their vision, and lead on the wider debates and narratives in their industry.
As part of our corporate and strategic campaigns, we can also offer comprehensive social media and Search Engine Optimisation (SEO) services to help your business grow organically, safely and ethically across all channels.
Messaging, positioning and communications consultancy
We launch new product offerings and business lines for B2B and B2C businesses, executing creative campaigns to get in front of key target audiences and grow your market share.
We work with technical teams to communicate to both technical and general audiences about new technologies and innovations, and are experts at telling complex and technical narratives simply in the wider media.
We work with founders, boards and chief executives to help you tell your story as the figurehead or communications lead in a fast-growing business. We leverage traditional media relations tactics as well as social media, SEO and digital marketing in order to raise the profile of your spokespeople.
We run media training sessions to ensure your messages are communicated in the best possible way, and offer profile raising and event campaigns to help you tell the right story to the right people.
Good communication is at the root of all effective solutions. Tell us what’s working, what’s not, and where you want to go.
Full immersion
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We will take a deep dive into your business to understand it thoroughly, identify the requirements of your stakeholders and the climate of the environment in which you work.
Tailored solution
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The result is a plan, tailored to your specific needs, that will maximise the chances of you getting where you need to be.
The team at Ballou goes above and beyond your typical agency. They have been able to adapt their team to meet the special needs and structure of our European launch so that we can execute on a 360 strategy that includes digital, print, TV, conferences and KOLs.
Joseph Constanty
Director of International, NIU Technologies
Let me say that it was a pleasure working with you guys and I was very impressed by your proficiency - we worked in the past with other PR companies so we have a good benchmark.
Virgilio Bento
Founder and CEO, SWORD Health
I enjoyed every minute of working with such a professional, passionate and dedicated team. In just over a year of working together, Ballou put TWINO on the world media map.
Laura Krastina
Group Communications at TWINO
Assess your communications maturity
Do you want to know if your company has the communication strategy, tools and processes to advance your reputation?
Answer a few questions and your Communication Maturity score will be emailed to you, along with some recommendations for improvement.
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