Caution! News is contagious

Colette Ballou

Anyone else struggling to concentrate with constant news updates coming in about coronavirus?  Countries being put on lockdown, infection figure updates…    Working in PR we’re obviously used to a quick news turnaround, indeed we capitalise on it, and we’re very adept at filtering out the facts from the noise.  There are times though when a 24 hour news cycle simply adds to stress levels rather than helping us feel reassured.

We first saw this phenomenon in the news coverage after 9/11.  The same shots of the horror were used time and time again which meant we either became desensitised or repeatedly suffered the adrenalin rush of shock.

Of course, information is power and we all need to be informed, but you can afford to turn off your news feed for an hour or two.  Give your nervous system a break.   We don’t need to be breathless spectators to everything.

And in the meantime…go and wash your hands.

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60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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