Payboost
To build and develop the reputation of Payboost, billing payment chain specialists, in France.
- 81 Stories in business, generalist and specialized media
- 21 Media briefings, including TV, radio, print and online publications
- 9 Content distributed to address the target (press releases, press alerts rapid responses, bylines, pitch)
The Objective
Payboost wanted to create and develop its reputation in France and promote its solutions and services including the Fastoche application.
The Campaign
Payboost engaged Ballou PR in February 2018 to launch its Fastoche application. As well as positioning Payboost as a fintech specialising in payment chains, Ballou strengthened the corporate story of the French company through profile pitching and thought leadership content.
The Results
Two Ballou consultants achieved 81 pieces of coverage in 11 months including coverage in the French national media including BFM Business, Frenchweb, Maddyness, Les Echos and Journal du Net etc.
