Udacity

Position Udacity as number one
learning platform for tech skills.
>520
Pieces of coverage
>724
Million readers reached
>20
Product, nanodegree
and partnership

The Objective

US company Udacity and Ballou have a long term relationship over a number of years, and most recently Ballou was approached to increase the nanodegree provider’s brand awareness in the UK.

The Campaign

Nothing explains better than direct experience so we provided access to the nanodegrees to tier one journalists to try out themselves, organised in-person and written interviews to discuss the industry and the need for tech education and positioned Udacity as the number one expert in the field of technology education, covering topics such as self-driving cars, flying cars, data science and much more.

The Results

In Germany, Ballou secured 98 cuttings in national media, tech and business publications including top tier titles such as FAZ, Süddeutsche Zeitung, Focus Online and t3n. Our latest profile raising exercise saw Udacity being featured on the BBC and in The Observer among other national media.

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60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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