To stand out and position yourself against the competition, your company needs a memorable brand identity.
Your company’s branding is essential to:
- Become recognisable
- Develop a reputation
- Build trust with your audience and customer base
Our branding and communications agency can develop an authentic brand identity in line with your company’s values, objectives and mission. Once your brand strategy has been defined, our team will ensure that the brand is both visible and understandable to the target audiences you wish to engage.
The branding defined by our communications agency combines a strong visual identity with a powerful editorial strategy.
A powerful and unique brand strategy
Our branding and communications agency will support your company in:
- Enhancing your profile and modernising your branding
- Defining an authentic brand strategy from A to Z
We can help with all your company’s branding needs:
- Defining brand direction and positioning
We organise workshops to ensure that positioning and direction are aligned with desired internal and external perceptions. - Development of comprehensive guidelines
We identify your brand’s key language and messages so that we can draw up guidelines for the media. The aim is to ensure a consistent image and strengthen your brand recognition among target audiences. - Building a brand universe
We use storytelling to amplify your message and bring the brand to life. - Developing a visual identity
We help your company create a unique and powerful visual identity. This may involve creating a new logo and defining your company’s graphic persona and tone of voice. - Deployment
We can support your visual identity by sending on-brand messages across all your communication channels, including websites and social networks.
Digital or traditional branding?
Branding, whether traditional or digital, works to visually represent your company in a memorable way.
Website, social media platforms, online advertising, online media: the content that is published about your company on the web impacts your ecosystem, including your potential customers, which is why it’s so important to define a real brand strategy and to follow it through on any presence you develop on the Internet.
Our brand and communications agency can help you define your company’s digital branding. We can also help you deploy an impactful and coherent strategy in traditional media. Combining these two approaches will increase your brand’s visibility and awareness. Our agency’s services work together seamlessly to ensure your brand narrative aligns with your media messaging and storytelling.
An innovative online presence on desktop and mobile
Your company’s website should reflect your brand’s world.
Once your branding strategy has been defined, our brand and communications agency will work with you to design an engaging website suitable for desktop and mobile devices, offering your audience the best experience.
With Ballou, you can be sure that your website:
- Takes account of the specific features of each market in your sector
- Incorporates the latest trends in design and user experience to ensure that visitors enjoy a smooth, intuitive browsing experience
- Conveys your company’s values and key brand messages to its audience
Our communications agency can design a website that will enable your brand to achieve its visibility objectives and establish a dynamic, engaging and lasting online presence.
Your website is the cornerstone of your brand communication, but it’s not the only medium you should invest in to grow your brand. Our agency can also help design your visual presence on social media platforms.
From customised branding to ongoing maintenance
After helping you define your brand identity and design your website, our brand and communications agency’s mission continues.
Once your website has been launched, we offer a maintenance service to ensure that it functions properly, is secure and that your platform remains relevant. Regular updates and improvements based on user feedback enable us to keep your online presence up-to-date and operationally efficient.
Beyond the technical side, Ballou can also help you evolve your branding strategy: even the strongest branding needs to evolve and adapt to industry innovation.
Our brand and communications agency can help your company stand out from the competition. When you call on Ballou, you benefit from 360° support. We’ll be with you every step of the way, from the creation of a new logo to the development of brand guidelines and the production of hard-hitting videos or reports.
Depending on your needs, our communications agency can strengthen your brand as part of a global strategy. Of course having a strong editorial and visual identity is only one part of the puzzle. Press relations, media training, crisis communications and social media must be at the heart of your overall communications strategy.