More than ever, it’s vital to speak to your audience effectively and relevantly. As we go about our daily lives, we are exposed to a vast influx of information offered in various formats and published on different media: social networks, websites, blogs, newsletters, press articles, etc.
To stand out from this proliferation of content and make your voice heard, you need the right strategy. The Ballou communications agency puts its expertise at your company’s service to convey your know-how through a range of content that will get the right messages to your target audience.
Content that is relevant to your target audience and objectives
Your company’s voice isn’t created overnight. It is part of a brand content strategy that meets one or more objectives.
You may want to:
- Raise your profile
- Improve your search engine optimisation
- Boost engagement on your social networks
- Establish your expertise and legitimacy within your ecosystem
- Raise funds or go public
- Attract talent to strengthen your teams
- Counter aggressive competitor activity
These objectives can be achieved with relevant content formats and messages.
It’s important to design and create your content according to a strategy defined in advance. The Ballou content creation agency offers a content strategy tailored to your objectives. We define editorial guidelines using a systematic methodology (key messages, channels of expression, type of content, themes, planning, etc.) to provide a clear direction for your content.
Content written by Ballou PR
Creating content is an essential part of building brand awareness and reaching your target audience. Depending on your needs and the messages you want to convey, you can use a variety of formats.
All content is written by expert communications consultants specialising in the new technologies sector. This means we can make your subjects our own and convey your message to as many people as possible.
Here is an overview of the content we can produce with our team of experts:
- press releases
- white papers
- blog articles
- newsletters
- speaking scripts
- customer testimonials
- research reports
- opinion pieces
- open letters
A holistic approach to content strategy, including audiovisual content
A content strategy must take a 360° view and incorporate audio and video elements. While the format differs from written content, the editorial line must remain consistent to serve your objectives.
Thanks to our network of partners, Ballou designs and produces video content such as company presentations, customer testimonials, staff interviews, event reports, and mini formats specially designed for social networks.
On the audio side, we can help you produce podcasts, from defining topics to producing episodes. We also work with partner production companies, studios and journalists to make this digital content as impactful as possible.
Working closely with your teams
Ballou has created content for high growth tech companies for over twenty years. We work hand in hand with your teams to deliver consistent content that matches your expertise.
We conduct regular audits with the right people in your company to gather the information needed (know-how, vision, opinion, data, etc.).
We have worked with over 800 technology companies, both B2C and B2B, often addressing highly technical and complex solutions. We know how to analyse your information and transcribe it in an intuitive and captivating way for as many people as possible.
Giving your customers a voice, sharing your success stories
Your customers are your brand's best ambassadors, and they are a vital asset to mobilise in your content strategy. Video customer testimonials or case studies shared with the press can significantly impact results.
You can highlight your collaborations, services or solutions using a number of formats. At Ballou, we take charge of creating the customer case from A to Z.
We can contact your customers to persuade them to contribute their experiences, explaining what is expected of them and the benefits for their business.
We’ll organise discussions and interviews with your customer and the right person at your company to gather the necessary information and feedback.
We’ll then write the copy, adopting the right tone for the target audience: informative for the press or persuasive for marketing content. We select the key figures and enhance their impact.
Ballou, with over 20 years of tech expertise
The Ballou communications agency was founded in 2002 and has worked with fast-growing, innovative companies ever since. For over twenty years, we have worked with more than 800 technology companies from all over the globe.
We run international campaigns from our offices in Paris, London, Berlin, and Barcelona. Our consultants use their know-how to help companies build the most effective strategies.
Ballou’s core business is press relations, so we have a perfect command of the art of discourse and know how to articulate messages so that they effectively reach the target audiences. We also offer services in media training, social networking, strategic consultancy, media relations, crisis communications, brand positioning and content.