Building solid, lasting links with the media is important for companies in an environment where there are more communication channels than ever.
Sending a press release is no longer enough to get your company mentioned in the media. Journalists and influencers get inundated with requests from all sides. Building a comprehensive communications strategy is necessary for your company to cut through the noise.
A PR agency like Ballou can help you define and implement a strategy that showcases your company’s expertise and credibility in the media. To help you achieve your brand awareness objectives, we deploy targeted press relations campaigns in both traditional (print, radio, TV) and digital media (digital, social networks, podcasts).
Ballou will design your tailored PR campaign.
Getting your message to the right audience, in the right place, at the right time.
Since 2002, our agency, with offices in Paris, London, Berlin, and Barcelona, has designed tailor-made press relations campaigns for technology companies and venture capital firms. To date, we have supported nearly 800 clients.
While PR campaigns aim to increase brand awareness and market share, they also develop a company’s reputation and credibility. We put in place a bespoke communications strategy tailored to the business challenges of each of our clients, depending on their needs:
- Positioning
- Launching new products
- Opening up new markets
- Raising funds
- Crisis communications
- Company restructurings
Based on your objectives, we’ll create unique, differentiating and impactful messages for your target audience. We’ll then distribute it to the right audience via the most strategic channels.
The best communication channels are not necessarily the same from one company to another. Our 20 years of experience in media relations enables us to opt for the best strategy for disseminating your message.
Stand out from the competition with impactful storytelling
Much more than an intermediary between your company and the media, Ballou is a team of specialist media relations experts who act as a natural extension of your team. We design creative and ambitious campaigns to position you as a major player in your sector.
Our agency draws on the expertise of a team specialising in technology and venture capital to identify and develop the key messages that will set you apart from the competition. Thanks to powerful storytelling that combines your story, your vision and your values, our agency will position you as a leader in your field using the most relevant traditional and digital media.
Forge close links with journalists and influencers in your sector to boost your media profile
Our press relations agency has a large network of journalists, conference organisers, professional associations, analysts and influencers, who specialise in business and tech (SaaS, FinTech, FoodTech, GreenTech, etc.). It’s essential to build trusting relationships with them to increase your visibility and brand awareness.
Our agency’s role is twofold:
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- Clarifying strengths
We identify your company’s strengths (fundraising, major hires, sector expertise, customer testimonials, etc.) and organise them into compelling pitches for your target audiences. We then select the most appropriate journalists and influencers to receive these messages and help us tell the story to your audience. - Building your network
You don’t have to have major news to share to make yourself known. There are many other tactics for putting your company on the map and making its spokespeople known. Cultivating your network is vital to seeding mentions and interviews with the media.
- Clarifying strengths
Focus on the importance of influencers in PR today
Today, press relations are inextricably linked with social media and the influencer market. Building a network of influencers has become an important part of boosting your company’s profile and controlling your brand image.
That’s why our agency also forges close links with influencers in the tech, business and venture capital spheres. We integrate influence into your communication strategies in line with your objectives. We can call on the services of:
- Conference organisers
- Analysts
- LPs and investors to help you raise funds
- Public figures whose opinions matter to your audience
- Linkedin’s top content creators in your sector
Strategy for B2C influence
Our PR agency can also help you promote your brand and products to consumers. For example, we identify the content creators on Instagram, TikTok or YouTube who are best placed to communicate your brand and its products to their audience. We can then set up partnerships, manage the contractual phase and monitor activity and results.
A PR agency at your service
Do you want to develop your company’s media presence but don’t know how to approach it? Thanks to our expertise in press relations, media training, crisis communication and strategic counsel, our consultants are with you every step of the way to help your company increase its media visibility with control and consistency.
Since 2002, our communications agency has helped nearly 800 tech companies gain visibility in traditional and digital media. We help start-ups, SMEs and large corporations. Contact our consultants in London now to build your tailor-made PR strategy.