Organising professional events could be an impactful part of your company’s communication strategy.
An event is a strategic marketing tool that aims to ensure the longevity and appeal of your business.
Events can be organised to mark an important announcement like the launch of a new product. What matters is that your company has a message to get across to its audience:
- Reinforce your expertise within your ecosystem
- Encourage engagement and unite your community
As a leading London communication agency, Ballou designs and implements physical and virtual events throughout the UK to help you engage with your ecosystem and communities.
As part of our wider European agency, our team has an extensive network, enabling us to get your executives to speak at the biggest tech events in Europe.
Organise intimate events for quality conversations
One of the strengths of our communications agency is that we prefer small formats for organising your business events. We believe that they encourage quality exchanges.
If your aim is to develop a strong relationship with journalists, influencers or even public figures (political, institutional, etc.), we recommend an intimate format that facilitates genuine interaction and where you can pay particular attention to each of your guests.
Our communications agency can plan an event for you to mark a product launch, the presentation of a study, or any other important announcement for your company. We will support your teams in preparing your presentation. What counts at a professional event is the message to be conveyed and the quality of the content.
A team within our communications agency will also take care of organising your business event. In addition to scouting venue options and inviting the most relevant personalities, our team will be in charge of production, acting as an intermediary between your company and its service providers (caterer, decorator, printer, sound and video technician, entertainment companies, equipment hire companies, etc.).
Our team can organise events in London, throughout the UK, and Europe, both during the day and in the evening.
Speak at European events and demonstrate your expertise to your ecosystem
Ballou has an international network. So we can place your spokespeople at key events on the tech scene, such as:
- ChangeNow in Paris
- Vivatech in Paris
- The Next Web in Amsterdam
- Slush in Helsinki
- Web Summit in Lisbon
- Super Venture in Berlin
- Mobile World Congress in Barcelona
Depending on the event’s theme and your company’s expertise, we can place your spokespeople at roundtables, keynotes, panels or fireside chats.
As our agency’s team specialises in press relations, we will go directly to meet journalists on-site to coordinate interviews with accredited media.
Integrate your community into your communication strategy
At Ballou, we understand the importance of creating links and personalising your relationship with your community.
Building a relationship of trust is essential to encourage partners, customers, influencers, investors and developers to talk about your company: they can become your best ambassadors.
By including community management in your marketing and communication strategies, your company will stand out. Listening to your community is essential to gather valuable information that can be used to develop your business.
Choose our expertise in organising press events
Your company is planning to organise an event to mark the launch of a new product, to communicate your vision or to celebrate a major change, but you don’t know what format to choose, who to invite or how to organise it?
Are you looking to speak at Europe’s biggest tech events to showcase your company’s expertise and your spokespeople, and become a leader in the sector?
Whatever your company’s situation, you can count on the support of our events and communications agency in London:
- We have several offices in Europe, which has enabled us to develop a large network of journalists, influencers and personalities who can meet you in small groups or at major tech events
- With over 20 years of experience in communications and marketing, as well as event organisation, we have supported nearly 800 events since 2002
- We adapt the event format to suit your company’s objectives and help you prepare your speech – this will ensure you get the key messages across to the right people