Tech companies must be present on social networks to control their online reputation, consolidate their brand image and complement traditional marketing strategies to achieve their growth objectives.
Our team will help you develop your presence on social networks by developing a social media strategy that makes sense for your business.
Boost your online reputation with social networks
Leverage social media platforms like LinkedIn to generate conversations, and ultimately leads, for your business. By sharing content that addresses their business-related concerns, you can foster community engagement, help your spokespeople become thought leaders, build relationships with media and gain a solid reputation within the ecosystem.
Employee advocacy: your employees are your first ambassadors
Generating employee advocacy involves giving employees the tools to promote their company on their social networks. Employees should be excited to share content about their company’s vision and what the team gets up to day-to-day. However, it needs to be managed properly to avoid communication mishaps. Ballou can help you establish a genuine employee advocacy policy, from defining a code of conduct to training your staff in PR and social media standards and fully managing campaigns where appropriate.
Accelerate your company’s growth with a solid PR and social media strategy
Being vocal on social networks doesn’t just have a positive impact on your company’s brand image and reputation. In fact, corporate social media platforms can be strategic levers in achieving your growth objectives:
- On the one hand, your prospects are bound to be present on social networks: you can approach them indirectly by sharing high-value content and engaging them directly in conversation.
- On the other hand, the conversion rate is high on social platforms like LinkedIn and we can help you manage leads from your own network.
Our B2B PR and social media specialists will help you put in place a solid strategy:
- Building a qualified network on the most relevant social media platforms for your business
- Defining the editorial line to adopt on each social network
- Assisting with personal branding for senior spokespeople
- Implementing an employee advocacy policy
Ballou: the PR agency building your presence on social media
Our communications agency in London offers its customers comprehensive support in PR and corporate social media:
- Defining your company’s social media strategy
- Content
- Tone
- Target audience
- Frequency of publication
- Social channels
- Editorial planning
- Strategic advice and support for your social media teams
- Setting up your company pages on social networks (graphic design, settings, etc.)
- Community management
- Definition of KPIs and performance measurement specifically for a combined PR and social media campaign, for example:
- Visibility rate
- Audience engagement
- Follower acquisition
- Traffic conversion rate
- Lead quality scores
- Social sentiment
To help you achieve your growth objectives, our agency focuses on the social networks used by most B2B audiences, prioritising LinkedIn.
Since 2002, our communications agency has specialised in the tech, business and investment sectors. We are here to help you make an impact. The synergy of our expertise in press relations and social media enables us to grow and maintain your company’s reputation, amplify its key messages, and serve the personal branding of its executives.
Boost brand awareness through influence
Getting managers and employees to speak out on behalf of a company is just one facet of social media strategy. As a PR agency, we help you develop your network of B2B and B2C influencers.
B2C influencers
Our communications agency can also help your company develop its B2C influencer strategy on social media channels like Instagram, YouTube and TikTok.
Our team can set up collaborations with content creators for creative campaigns as part of a product or service launch. B2C influencers can significantly raise your brand’s profile and drive consumers to your platform.
Contact our agency’s PR and social media experts to define a high-performance, sustainable strategy.