Andjaro

The Objective

• Raise the profile of Andjaro and its value proposition in its ecosystem.
• Position Andjaro in a sustainable way on market issues related to work and employment in France, particularly in the catering sector (customers Elior, Sodexo, Starbuck) and industry (Engie, Dalkia, Bouygues).
• Position Andjaro as the startup to watch in the ecosystem, and to promote the entrepreneurial profile of its founder-CEO.

The Campaign

Ballou has capitalized on the company’s success story, positioning it as a hyper-growth nugget that is shaking up the HR ecosystem. The team has positioned Andjaro as a benchmark for employment-related issues.

The Results

A PR campaign that aroused keen interest among journalists, thanks to the regularity, proactivity and segmentation of its messages and content. 

Today, Andjaro is taking part in numerous debates on employment and the productivity of the ecosystem.