Box
Build lasting relationships with key opinion leaders
- 594 pieces of coverage
- 10 years of collaboration
The Objective
Raise Box’ profile as the leading content cloud in the crowded enterprise SaaS market, and emphasize Box’ secure, compliant, and frictionless approach to collaboration on content.
The Campaign
Ballou embarked on a campaign consisting of two main pillars: application- and user-centric press relations flanked by an overarching corporate profiling program. Lasting relationships with key opinion leaders in major national, tech, and business media throughout the whole DACH region laid at the core of both.
The Results
As box’ agency of choice since more than ten years, Ballou is still very successfully executing both b2b-focused product and thought leadership campaigns across key vertical media, as well as building C-level profiles in major national and business press.