Croquetteland
Reinforce Croquetteland's position as an expert and demonstrate its commitment to animal welfare.
- 50 articles
- 5 interviews
- 6 months project
The Objective
Croquetteland is a French online retailer of pet food and accessories. The company was founded in 2000 by two vets.
Faced with an increasingly competitive market, the company wanted to launch a campaign to reinforce its position as an expert and demonstrate its commitment to animal welfare.
The Campaign
Ballou developed a campaign based on four angles:
- The brand’s 20th anniversary, which provided an opportunity to look back at its history and establish its positioning.
- Solidarity actions to demonstrate the brand’s commitment to defending the cause of animals.
- The brand’s expertise, through “advice” and “trends” content.
- The products, by organising the delivery of discovery boxes to a few key journalists and influencers.
The Results
In the 6 months of the campaign, Ballou helped Croquetteland gain media visibility, generating more than 50 articles and 5 interviews.
Thanks to these activities, Croquetteland is now better identified in the face of the many competitors in its market.
The brand now enjoys the image of a company committed to distributing quality products for the well-being of animals.