MesDocteurs (Groupe vyv)
Position MesDocteurs as an expert in teleconsultation and as an opinion leader in health news.
- 400+ articles
- 90+ interviews
- 6 TV broadcasts
The Objective
The main objective was to build the reputation of MesDocteurs, to create a MesDocteurs reflex in the general public and to position MesDocteurs as an expert in teleconsultation and as an opinion leader in health news in the general and specialised media.
At the same time, the aim was to make MesDocteurs a key player in telemedicine and a partner of choice for institutions, health professionals and the general public.
The Campaign
We developed a three-part strategy:
B2B campaign: to reinforce MesDocteurs’ credibility and position the spokespeople as opinion leaders.
Corporate campaign: to establish MesDocteurs as a French leader in the e-health sector.
B2C campaign: to highlight the added value of the service and democratise its use.
The Results
In just three years of campaigning, MesDocteurs has gone from being the new e-health nugget on the French market to becoming a major player in telemedicine, taking on the established market giants (Doctolib, Qare, Livi, etc.).
Today, MesDocteurs takes part in all the debates on the place of telemedicine in the health system.