Open Nebula
Positioning OpenNebula as the Open-Source alternative to VMware for Spanish Businesses
- 22 articles in 6 months
- 9 opinion pieces
- 7 Interviews
The Objective
The goal of the PR campaign for OpenNebula in Spain was to establish its presence as a leading voice in cloud and virtualization management and position it as the open-source alternative to VMware.
Key objectives included securing media coverage across IT trade and Tier 1 business media, increasing brand awareness, and highlighting OpenNebula’s role in the IPCEI-CIS project. The campaign also focused on building relationships with Spanish journalists and positioning OpenNebula’s spokespeople as thought leaders in cloud infrastructure and digital sovereignty.
The Campaign
Ballou PR executed a multi-channel media strategy, including tailored media pitches on OpenNebula’s VMware alternative positioning, a press release on the IPCEI-CIS project, and outreach around cloud migration and energy efficiency.
The campaign included five interviews, two bylines, and participation in key industry events like Mobile World Congress and Madrid Tech Show.
The Results
During the six months campaign Ballou secured 22 media placements, including Cinco Días, El Español, and Computer World Spain, alongside high-reach IT trade publications.
The IPCEI-CIS press release led to 10+ articles, while the VMware alternative pitch resulted in two interviews and three byline articles. Strong relationships were built with Tier 1 media, and OpenNebula gained visibility across IT, business, and national press, laying the groundwork for future PR efforts.