Otovo
Coordinating a Pan-European PR Programme from Spain to Strengthen Otovo’s Brand Leadership
- 239 Pieces of coverage
- 7 countries reached
- 16 interviews
The Objective
Otovo aimed to strengthen its brand visibility among consumers across seven European markets (Italy, Spain, Portugal, Sweden, Norway, Poland and France), while reinforcing its positioning as an authority and key player in the energy transition.
The objective was to ensure consistent messaging and campaign planning across all countries, increase top-tier and trade media coverage, and position CEO Andreas Thorsheim and the respective Country Managers as a credible European voice on renewable energy and residential solar.
The Campaign
Ballou Spain acted as the coordination hub for the seven-country programme, aligning strategy, messaging and execution across markets.
The campaign combined proactive and reactive tactics: three data-driven story waves to create recurring news opportunities; centralised thought leadership positioning for the CEO; and coordinated interview pitching across business and energy trade media.
Ballou also activated rapid-response commentary around key market moments (e.g. Blackout in Spain) ensuring aligned spokesperson visibility across multiple countries.
The Results
Ballou Spain successfully delivered a coordinated, always-on European PR programme, combining structured storytelling with agile execution.
Otovo achieved sustained multi-market visibility among consumers, stronger executive positioning, and consistent coverage in Tier 1 and specialist media. The programme reinforced Otovo’s credibility as a trusted European voice in the energy transition and one of the leading marketplaces for residential solar.