Refectory
Promote the expansion of the Refectory service throughout the country
- 130 articles
- 20 interviews
- 4 TV broadcasts
The Objective
The French startup Refectory (formerly Dejbox), based in Lille, chose Ballou France in December 2019 to increase its media visibility and reputation, as well as to promote the expansion of the Refectory service throughout the country, targeting both potential customers and partners (B2C and B2B).
The Campaign
In addition to a traditional campaign with a regular flow of lifestyle content, Ballou France highlighted Refectory’s expertise and values by offering interviews with the founders about working independently, the situation of the company during the Covid-19 or the impact of delivery on the environment.
The agency also managed the communication of Refectory’s acquisition by Groupe Carrefour.
The Results
In just one semester, Refectory was identified as one of the key players in the food delivery industry.
Both lifestyle, social and corporate campaigns, run simultaneously, were the strategy that enabled Refectory to be identified quickly and efficiently by its B2C and B2B target audiences.