Tesselate

The Objective

Raven meets Efficiency and becomes Tesselate

Efficiency and Raven (two financial companies) chose Ballou to help them with their rebranding project following their merger.

The agency offered them 360° support, including the creation of a new logo, brand guidelines, videos and the choice of a new name.

The project was divided into three phases – branding, design of the new website and videos.

The Campaign

Rebranding

Here is Tesselate!

This first phase, which lasted four months, began with a meeting with some of the employees of the two companies to describe their respective organisations and to explain what they expected from the new entity.

Following this exchange, Ballou proposed several names and set up a brainstorming session to discuss the suggestions made. An internal vote was held to choose the new name – Tesselate Group.

Finally, to complete this first part of the project, Ballou developed a brand guidelines document that included – visual identity, colour palette, typography, graphic illustrations, business cards and email signatures.

The Results

Website

Design and build.

The second phase of the project started 2 months after the project launch and lasted 4 months.

Our team drew up a schedule for the various stages of the website design. Ballou wrote all the copy before designing and building the site. A prototype was created for client validation and various tests (home page, web and mobile versions) were carried out before the site was built and launched.

Ballou also took care of the purchase of the main domain, sub-domain and all technical aspects.

Ballou also created the branding and design for two of their new products – Marble and Tegular – as well as animated videos to showcase them.