The Babel Community
Develop The Babel Community's awareness in a pretty competitive new market
- 140+ articles
- 40+ interviews
The Objective
The Babel community wanted to raise its profile in a fairly competitive new market.
To support its growth and fundraising. Our main objective was to establish The Babel Community as one of the leading players compared to very traditional players such as Nexity, Vinci, Bouygues… and new innovative start-ups.
The Campaign
The Babel Community campaign was based on three key pillars. The first was to ensure that all company announcements, from financial partnerships to the opening of new residences, were well received.
Secondly, we developed a news study pipeline to ensure regular visibility in the news. So proactively developed: survey, news highjacking, profile pitching, bylines.
The final pillar was to introduce the founder to the influencers to ensure they were seen as key players in the industry.
The Results
Thanks to the campaign led by Ballou France, The Babel Community was mentioned in 140 articles in less than a year. We managed to create a reflex for journalists to quote The Babel Community every time they talk about co-living.
We secured coverage in a wide range of media, including tier 1 publications such as ELLE, Le Figaro, L’Express, Les Echos, France Inter, BFM TV, Femme Actuelle, France 2…