Treezor
Raise Treezor's profile in France to support its growth and conquest of the French BaaS market.
- 450+ pieces of coverage
- 40+ interviews
- 6 broadcasts
The Objective
Raise Treezor’s profile in France to support its growth and conquest of the French BaaS market.
Share Treezor’s vision of Banking-as-a-Service and its future
Position Treezor on issues related to creative B2C and B2B banking
The Campaign
Ballou kept the momentum going and secured a growing level of coverage by advising Treezor on proactive press-worthy stories to push, being able to explain the company’s business to fintech-savvy and non-fintech-savvy opinion leaders, leveraging the founder’s profile as part of a newsjacking tactic, while helping the company secure and mediate customer testimonials.
As a result, Treezor quickly became top of mind with key French fintech, banking, business and tech reporters, leading to a two-way relationship with them.
The Results
In four years, Ballou has secured more than 400 articles in France, including many opportunities and regular discussions with top media such as BFM Business, JDN, L’Agefi, L’Usine Digitale, La Tribune, FrenchWeb, …
Interestingly, Ballou helped Treezor define its new mission: “Enabling Creative Banking”.