Wasabi
Launch Wasabi's first ever PR campaign across Europe, driving a full service press office and thought leadership campaign in the technology, channel and security press.
- 50+ Average articles per quarter
- 30M Ave EMEA readership per quarter
- $200K Ave EMEA AVE per quarter
The Objective
Raise Wasabi’s brand awareness in the UK, France and Germany
Position Wasabi as a leading alternative to mainstream hyperscaler cloud platforms in the minds of customers across multiple verticals
Showcase local presence and raise the profile of key spokespeople by promoting their vision and expertise
The Campaign
Ballou has driven an aggressive thought leadership and media/analyst relations programme that has launched and positioned Wasabi as a major contender in the cloud storage space.
Through proactive pitches in each country, comment, opinion and research pieces, we’ve secured a steady stream of coverage each month that has put Wasabi firmly on the map in Europe.
The Results
Since we launched the campaign, positioning Wasabi as a leading alternative to mainstream hyperscaler cloud platforms, Wasabi has become a household name in the European cloud market, with Europe becoming its most successful market.
“We’ve been thrilled with the Ballou team’s performance. They have done a tremendous job positioning Wasabi in the EU market and we can’t wait to see our continued success as we expand in the global marketplace. Thank you for your continued partnership!”
Michael Welts, CMO