Monese

Launch campaign to position Monese as one of the key players in the neobank ecosystem.
270
Articles secured during the campaign Tier 1 business and generalists such as AFP, Les Echos, Le Figaro, France TV, La Tribune
17
Interviews in the most influential generalist, business, tech, consumer and banking media outlets such as the French Press Agency (AFP), Le Monde, L’Usine Digitale, Capital, Presse-Citron
1
Speaking opportunity secured organically on the Mobile One event in Paris

The Objective

Ballou was selected by Monese to launch its brand on the French market from scratch by developing a highly targeted influencer campaign.

The Campaign

After the initial launch in a market where Monese had zero media awareness, thanks to Ballou Monese is now identified as one of the key players of the neobank market, particularly in France, its priority market, along with Revolut and N26.

The Results

Through PR and word of mouth only, Monese in France reached 200,000 users and is now seen as an authority on neobanks for the media.

Would you like to expand your brand?

Get in touch with us today.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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