Launch campaign to position Monese as one of the key players in the neobank ecosystem.
- 270 Articles secured during the campaign Tier 1 business and generalists such as AFP, Les Echos, Le Figaro, France TV, La Tribune
- 17 Interviews in the most influential generalist, business, tech, consumer and banking media outlets such as the French Press Agency (AFP), Le Monde, L’Usine Digitale, Capital, Presse-Citron
- 1 Speaking opportunity secured organically on the Mobile One event in Paris
Ballou was selected by Monese to launch its brand on the French market from scratch by developing a highly targeted influencer campaign.
After the initial launch in a market where Monese had zero media awareness, thanks to Ballou Monese is now identified as one of the key players of the neobank market, particularly in France, its priority market, along with Revolut and N26.
Through PR and word of mouth only, Monese in France reached 200,000 users and is now seen as an authority on neobanks for the media.