Ogury

A profile raising, thought leadership-led campaign for Mobile Journey Marketing firm.
118
Pieces of coverage
6
Articles in national publications
100
Total reach

The Objective

Ogury, a mobile advertising technology company, asked us to get put them at the forefront of the global conversation around GDPR. Challenge accepted!

The Campaign

It was important that we acted quickly while GDPR was at the forefront of the public mind. Content creation, media briefings, data studies, news announcements and commentary were all put in the mix to bolster Ogury’s profile.
Using Ogury’s own proprietary data, we showcased its “Active Insights” platform by designing our own data study and using it to analyse usage of mobile banking apps. We coordinated the biggest survey of its kind, asking 280,000 consumers across Europe and the US for their views on “GDPR one year on” focused on mobile advertising and privacy, analysed the results and picked out key findings.

The Results

Coverage secured in a wide range of tech, marketing and national publications, including the Financial Times, The Times, the Daily Telegraph, City AM, The Drum, Digiday, TechRadar and Computer Weekly.
Coverage highlights: Financial Times, The Times, The Telegraph
Coverage highlights: Financial Times, TechRadar

Would you like to expand your brand?

Get in touch with us today.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
Ballou France
Morning Laffitte
34 rue Laffitte, Paris, 75509
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
Registered address: 60 Gray’s Inn Road, London, WC1X 8AQ
Company registration no: 7024126
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