Zendesk


+15
average earned coverage per quarter
30+
media briefings
3
years of collaboration

The Objective

-Raise Zendesk brand awareness in the  Business, Tech and CX media whilst reaching a broader spectrum of press

- Position Zendesk as the key player – as a CX and CRM editor – to support organizations’ digital transformation

- Elevate and diversify topics and engage executives to share their visions on topic beyond CX such as Future of work, management, etc.

The Campaign

Ballou has created a hard-hitting thought leadership & media relations programme, to share Zendesk key messaging across multiple verticals via:

- Thought leadership: showcase Zendesk spokespersons expertise on Future of work, CX Trends, AI, chabots…

- Customer stories: leverage customer stories through interviews to highlights how Zendesk supports its clients’ business strategy by investing on CX.

- Product & Innovation: position Messaging as THE pillars of CX strategy and push Zendesk solutions and innovation.

- Data: leverage Zendesk annual reports - CX Trends, Maturity Research (ESG), Agility - as a key source of interview for the ecosystem. These data are regularly reused on market articles or bylines.

- News- Jump on market news and evergreen to install Zendesk in journalists’ minds

The Results

- Average of 15 pieces of earned coverage secured per quarter from proactive outreach

- Tier 1 coverage secured in Business (JDN, Le Parisien…), Marketing (Relation Client Mag, Stratégies…) or IT (CIO Online, Le Monde Informatique, Informatique News, IT Social…)

Sie wollen Ihre Marke ausbauen?

Dann sollten Sie mit einer der besten Tech-PR-Agenturen zusammenarbeiten. Setzen Sie sich noch heute mit uns in Verbindung.
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
60 Gray’s Inn Road
London, WC1X 8AQ
+44 20 7078 7272
infouk@balloupr.com
Ballou PR GmbH
Invalidenstraße 7
10115 Berlin
+49 30 24 63 07 19
infode@balloupr.com
38, rue Etienne Marcel
75002 Paris
+33 1 42 22 24 10
infofr@balloupr.com
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