• +15 average earned coverage per quarter
  • 30+ media briefings
  • 3 years of collaboration

The Objective

  • - Raise Zendesk brand awareness in the Business, Tech and CX media whilst reaching a broader spectrum of press
  • - Position Zendesk as the key player – as a CX and CRM editor – to support organizations’ digital transformation
  • - Elevate and diversify topics and engage executives to share their visions on topic beyond CX such as Future of work, management, etc.

The Campaign

Ballou has created a hard-hitting thought leadership & media relations programme, to share Zendesk key messaging across multiple verticals via:

  • Thought leadership: showcase Zendesk spokespersons expertise on Future of work, CX Trends, AI, chabots…
  • Customer stories: leverage customer stories through interviews to highlights how Zendesk supports its clients’ business strategy by investing on CX.
  • Product & Innovation: position Messaging as THE pillars of CX strategy and push Zendesk solutions and innovation.
  • Data: leverage Zendesk annual reports - CX Trends, Maturity Research (ESG), Agility - as a key source of interview for the ecosystem. These data are regularly reused on market articles or bylines.
  • News- Jump on market news and evergreen to install Zendesk in journalists’ minds

The Results

- Average of 15 pieces of earned coverage secured per quarter from proactive outreach

- Tier 1 coverage secured in Business (JDN, Le Parisien…), Marketing (Relation Client Mag, Stratégies…) or IT (CIO Online, Le Monde Informatique, Informatique News, IT Social…)


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