Zendesk

-Raise Zendesk brand awareness in the  Business, Tech and CX media whilst reaching a broader spectrum of press

- Position Zendesk as the key player – as a CX and CRM editor – to support organizations’ digital transformation

- Elevate and diversify topics and engage executives to share their visions on topic beyond CX such as Future of work, management, etc.

Ballou has created a hard-hitting thought leadership & media relations programme, to share Zendesk key messaging across multiple verticals via:

- Thought leadership: showcase Zendesk spokespersons expertise on Future of work, CX Trends, AI, chabots…

- Customer stories: leverage customer stories through interviews to highlights how Zendesk supports its clients’ business strategy by investing on CX.

- Product & Innovation: position Messaging as THE pillars of CX strategy and push Zendesk solutions and innovation.

- Data: leverage Zendesk annual reports - CX Trends, Maturity Research (ESG), Agility - as a key source of interview for the ecosystem. These data are regularly reused on market articles or bylines.

- News- Jump on market news and evergreen to install Zendesk in journalists’ minds